Barriers to Engagement

Organisations heavily rely on data for decision-making, but disseminating findings poses challenges.

Conventional formats, like PDFs or business intelligence platforms, are costly and complex, limiting accessibility and participation in crucial decision-making processes. These barriers, explored in a series of five articles, hinder engagement, eroding potential audiences and inflating acquisition costs.

The articles aim to emphasis the role of data storytelling and creating accessibility through colourful, easy-to-understand visuals. This whitepaper will dissect barriers and propose a novel approach through a 'bubbles lens'.